There’s nothing more heartbreaking for a fan than finding out that your favorite band’s tour dates don’t include a stop in your city.
So Samsung took their philosophy of #DoWhatYouCant and found a way for Coldplay to perform beyond a single stage; in the first truly global concert of its kind.
Partnering with Live Nation, we created the world’s largest global VR livestream in history.

Credits:
Creatives:
Rodrigo Burdman
Natalie Rose
Ivan Guerra
Bruno Luglio
Mike Donaghey
Chris Joakim
Nick Pringle