Following my role as Global Creative Director with the brand Sol de Janeiro, where I spearheaded their significant growth (from $200 million to $600 million revenue) and increased the in-house creative team from 17 to 70 members, I opted to return to freelancing. This time, armed with a deeper understanding of the dynamics beyond the agency realm.
Prior to my time at Sol de Janeiro, I freelanced as a Creative Director for various agencies and clients from 2020 to 2021. Before that, I served as a Creative Director for Google Play at R/GA, contributing to shaping the Google Play brand into the future of entertainment. Still at R/GA, I worked for Samsung, creating ads for all sorts of products - from phones to fridges.
Throughout my career, the intersection of technology and storytelling has been a core focus. Whether working with Samsung, Canon, Volvo, Nivea, AbInbev, Procter & Gamble, or others, I ensure these two elements coexist harmoniously. This approach allows me to stay attuned to the contemporary world while telling meaningful stories.
In my journey, I've led the development of global creative campaigns and worked with diverse talents across various communication channels. I've learned how to forge a team from a diverse group of individuals and cultivated a genuine interest in different cultures and human insights.
Commencing my career in Brazil in 2002, I've navigated through Rio de Janeiro, Sao Paulo, London, Lisbon, and, for the past twelve years, New York (with a Green Card :). I firmly believe that happiness is the key to producing exceptional and sustainable work. I am dedicated to building strong, enduring relationships – with the brands I collaborate with and the people I have the privilege to be surrounded by.

T. +1 2018871099

Cannes Lions (Bronze) Invasion with Galaxy
D&AD Graphite Pencil - Galaxy A on TikTok
OneShow - Invasion with Galaxy
Cannes Lions (1 Silver and 2 Bronze - Volvo)
Cannes Lions (3 Bronzes - Canon)
Cannes Lion (Bronze - The United States to Prevent Gun Violence)
Cannes Lion (Bronze - Beiersdorf)
Cannes Lion 18 shortlists
Clio Awards (Bronze - Cobblestone Riders)
Clio Awards (Bronze - Volvo)
London International Awards (Bronze - Cobblestone Riders)
One Screen Film Festival x 2 (Writing Short Film & I need nothing Music Video)
One Show (Bronze - Canon)
6 One Show Merit (Terra Portal News, Terra Games, Volvo and Canon)
GrandPrix at Lisbon International Advertising Festival (Cobblestone Ridders)
Agency of the year at Lisbon International Advertising Festival (Cobblestone Ridders)
Lurzers Archive (Ceata Acupuncture)
D&AD Art Direction for Advertising (Ceata Acupuncture)
Several pieces have been included in the Brazilian Creative Club (CCSP)
Grand Prix at the Brazilian Association of Advertising
The short film HomoErectus was selected by 12 short film festivals
across all Latin America.
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